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CREATIVE DIRECTOR & DESIGNER
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the

WHY


 

 

THERE’S

HEART IN

THE HUSTLE

As a creative, I’ve always believed to be successful, you must have a passion and love for whatever it is you are doing. Nothing worth having or doing comes easy - but if you genuinely enjoy what you do, it makes everyday exciting. Creating something out of nothing can be seen as a challenge but I see it as an opportunity. I love creating strategic design solutions to take what is ordinary and pushing it to its full potential by making it beautiful, authentic and unexpected. I take a lot of pride in my design work and treat every client’s project like its my only project. Some may call me a perfectionist but I think we can all agree the devil’s in the details. VIEW WORK HERE

 
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PHILOSOPHY

01 - DO GOOD WORK WITH GOOD PEOPLE //

Good energy attracts good energy. I find the best work is created when you aren’t just doing what you love, BUT when you genuinely enjoy who you are doing it with. Energy is everything and to create a brand identity together, we need to be in this together. Brands aren’t just born. They begin with an individual, an idea, a story, which transitions into a greater purpose. I help my clients along that journey and highlight that purpose through discovering what truly drives and inspires them. We all want to make a difference in some kind of way and I am here to make that process a little easier along the way.

02 - COLLABORATION NATION //

Collaboration is key. I enjoy creating with people of different backgrounds, cultures and experiences so that our partnership capitalizes on unique and great designs for YOUR vision. I excel in teamwork, being open minded, and prioritizing communication so that your voice is always heard and respected. This is a collaboration to bring your baby to life, not mine.

03 - PLAY OFTEN //

A key ingredient to creating something original is experimenting and prioritizing play within the creative process. Exercising play and exploring new techniques will truly ignite the creative spirit. It is one that always leads us to new ideas we may have never discovered. Life is too short so we might as well spend it having fun while we are here.

 

PHL

made