Nitro Create 2019 // tech Event Brand Identity
Branding, Print, Presentation Design and Premiums including: notebook, name badge, apparel and environmental design
CONCEPT: SHIFT IN FOCUS. This branding was defined by the idea of taking something ordinary and revealing the beauty and magic behind the process of its creation. Take an apple for example. When you think “apple”, you may immediately think “fruit, red, nutritious, food..” and so on. But do you think about how it starts as a seed and all the organic effort and circumstances that need to occur to turn that seed into this food that nourishes your body? This concept and apple theme was so appreciated - it made it into the event content delivered by Power’s CIO. Below you will find reasoning for design elements used to illustrate the main event themes.
Making the Invisible, Visible: Revealing that there is magic behind every process to creating something. Even the most simplest of things that are created stem from hard work, and imagination.
Invisible work matters: One small step for business technology is a big step for the company as a whole. You are creating something that matters - something essential to the business.
Creation: Taking a raw nothing and magically making it into something.
