isla movement // logo + brand identity
Logo, brand identity, print and hang tags
This look and identity was inspired by Suzie B of Suzie B Fitness. This brand is an extension of the client and unites her love of fitness and fashion into a new brand. This unique mark is front and center, paired with a light typeface that mimics the simple lines of the illustrative mark. This unique logo was created out of the client’s initials giving it a feeling of individuality and purpose.
