This project was a rebrand of three classic games: Jenga, Pick up Sticks, and a memory game, For this project I wanted to give it a fun theme to give each game more depth. I created a back story of an ancient culture called the Keczec. I related each game objective to the culture itself.
Overview of Keczec back stories:
Memory game: To see who was the most intelligent, the Keczec would see who could remember the most.
Pick up Stix: The Keczec would offer sticks to their sun god in order to gain infinite blessings.
Jenga: When it came to choosing a leader, the Keczec would see who could build the tallest and strongest structure.
ART DIRECTION: MELISSA MCFEETERS & PAUL SHERIFF
Identity, Print, Packaging, Branding, Catalog