Bear Necessities is an apparel brand I created based on the theme of adventure and the outdoors. It all began with a few illustrations that I ended up working into the secondary logos. The illustrations I designed are all based on supplies, scenery and animals one might encounter while exploring through the woods. The brand extends from apparel such as T-shirts, hoodies, tanks, socks, and hats, to household accessories such as notebooks, pillows, candles and so on.
ART DIRECTION: PAUL SHERIFF